Trading Enterprises, an Al-Futtaim group company, is a
leading automotive distributor in the United Arab Emirates,
operating a large network of showrooms and service centres
across the country. The company has an ongoing programme to
develop a world-class customer experience that goes beyond its
excellent facilities. This process includes continuous review and
improvement of all its business functions. One area, however,
that had been problematic was the production of ‘next service
due’ reminder stickers for customers, which had traditionally
been written by hand. Recognising the need to update this
system, Trading Enterprises chose Citizen Systems’ CL-S621 for
its fast, accurate and reliable label printing.